Pick Your Side
Behind a Twix bar, there is always an interactive experience
With a creative story (or maybe inventive), Twix wanted to show the world its two chocolate bars, so different from each other as delicious. After several fights between both sides, there was a need to impose a choice: what is your side? And with the will to expose their so equal inequalities, we launched a divided website that is united by the flavor! We developed different elements for each side, integrated in a dynamic and fun way, to enhance all communication of the brand and to create a distinctive and engaging website. In mobile, the user can navigate between the Left side and the Right side. This way, all the contents are clearly divided, but we keep the experience fun.
The brand needed a fun and young website that would integrate the international campaign. Monday added usability. The user navigates through an animated website that is adapted to different devices in an intuitive and fun navigation.