A unique way to grab Snickers

Making the product the number one focus point

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX, UI and Development

Digital Strategy

If you’re not you when you’re hungry, you need Snickers

Details

Snickers is world’s best-selling chocolate bar and this global brand needed a spotless Portuguese website. We delivered an easy to navigate, dynamic, young and interactive website, while making the product itself the number one focus.

Briefing

The challenge of working with a big brand like this is the desire to create a different and attractive communication. Our main objective was to never lose the visual characteristics, regardless of the campaign that was presented on the website.

A strong connection with fans

We aimed to keep the product at the heart of the project and focus on the target. By putting our plan into action, we were capable of encouraging exploration on a simply designed responsive navigation to make a direct and accessible product communication.