NAU Hotels & Resorts is a new Portuguese hotel group, currently with ten hotels located in Algarve, Alentejo, Douro, and Lisbon. The ambition to be a distinct operator required a new identity and a new image of the group.
Inspired by the history of Portugal and its strong connection to the sea, the logo is based on the sails of a vessel which leads to the discovery of new places. We wanted to emphasize the values of elegance, sobriety and harmony through the combination of elements and color choice. In turn, the font was designed exclusively for the group, marking up its distinction.
A strong brand is born from investment, dedication, and know-how of a solid, dynamic and prepared team. NAU Hotels & Resorts is anchored on a strategic link between digital and physical, respecting all steps in the hotel industry.
Monday created the brand’s identity for the hotel operator, with an intense strategy and analysis prior to the designs. To support the new brand’s launch, Monday designed all different brand materials, from signs, branded products, flyers, roll-ups…