User Behavior: Why you need a good Design
por Michael Nunes, Chief Creative Officer at Monday
A good design is one that works. With this in mind, Monday claims that projects should have more than just an attractive layout. Above all, it is important to focus on its usability and user behavior patterns.
(…) putting content on a wrong area of your website will have great impact (…)
Let’s see the rule of thirds. The user’s focus of attention is divided into 3 stages. First, his gaze goes to the top left area. It’s in this section that about 41% of users immediately direct their look. It’s the ideal place to put the logo or crucial information for a direct contact.
Then, the area to where the eye goes is bottom left. About 25% of users follow this display pattern. Only after these areas, the eye moves to the right side, from top to bottom. It is noteworthy that only 15% of the eye attention focuses on this part of the screen. It’s extremely important to consider the content that is placed here because it runs the risk of going unnoticed and, thus, lose an interaction. Summing up, putting content on a wrong area of your website will have great impact on its interactivity and usability.
(…) it is essential to consider the natural stopping points while visiting a website (…)
The rule of thirds has a higher incidence in the homepage. It’s in the website’s entry page where the first and most important information will get the user’s interest to stay on our website, create an emotional connection and / or increase the probabilities of making a purchase, depending on the type of service we are promoting.
Therefore, it is essential to consider the natural stopping points while visiting a website in order to fulfill two purposes: a satisfied user, even if only subconsciously, and a happy client to have achieved the objectives for which he hired us.
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Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s
