Category: Business Consulting

At Monday each project is unique and has a special way of developing. Each client is different and has specific problems. We work closely with clients trying to provide everything that they truly need.

I strongly believe that a project manager growth can be seen when you look at each final delivery.

But to guarantee the success of a project you should be able to take the ultimate retrospective side of yours. How? Train yourself to identify the methodologies you used at the project which made you address your client needs.

For that, do let me talk a little bit about some of the key steps behind a project that may influence the final result.

1. Managing the client…

The client comes first. He is the one who knows the business best and *it* is the project manager job to guarantee that in the end of the project he receives what he really wants.

To briefly summarise, on top of everything what the client really needs.

“Each project has a Product Owner that is responsible to maximize the value of the final product.“ I really believe in this thought from The Scrum Guide.

After “decrypting” the client needs *it* is necessary to work on the project specification (functional and non-functional requirements).

Where possible, these must be specified in detail and presented to the client before going to the creative and development teams.

This way the PM can manage the client’s expectations and reduce the surprise effect — disappointment — on the final product.

He knows what was thought for his project and knows that we are aligned.

2. Team? Let’s do this!

How this part is done may vary widely across organizations, teams and individuals.

There are different methods that will allow you to manage and coordinate teams efficiently.

It is mandatory to guarantee that all the teams are in the same page.

Do they know the project goal?

Are they aware of all the required specifications?

Do they understand all the design details?

“manage and coordinate teams efficiently”

If all of these subjects are not clear in the beginning of the project I can assure you that it won’t be a happy walk…

Let’s detail everything! Don’t be afraid to talk too much, to explain everything again and again. We don’t want our project to become a long path or a white elephant.

“White elephant’ projects are not only often large and expensive to build and take longer than originally estimated, but also form and ‘prestige’ so dominate over function that the project never performs satisfactorily either in terms of stated role, unclear as it often is, or financially.”, Problems of ‘Big,’ ‘White Elephant’ Projects and Project Management

For example, use Scrum Events to set the pace of the project! Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective.

My favorite, stand up meeting. We all meet for (at max) 10 minutes and we ask ourselves:

What did I accomplish yesterday?

What will I do today?

What obstacles are impeding my progress?

When we work with teams one of the biggest challenges is also people management.

All of us have good and bad days, different personalities, concerns and confidences. Understanding each team member profile and adapt the communication could be a rigorous process. But, also so essencial!

Almost done!

3. We are almost in the end but… Are you missing any detail?

The final stage is usually the one that takes more time and effort.

Why? Details, details, details! As long as you align everything at the beginning of the project when the client sees the final result he will always have his teams inputs.

As you see, all the details matter and influence the project life time in many different aspects.

• The details hidden behind the client briefing — what does he really need?
• The team’s interpretation about the project — do they really understand what you specified?
• Is the client happy with the project — are all the points initially specified developed? Is it working properly?

At the end of this journey the project could be finished but the knowledge gain through this path will continue to support and strengthen the project manager competencies along all the new projects.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Here at Monday, we tend to work on different and exciting projects. So what’s our secret sauce? What did we do that was so special for our clients?

Let’s start from the beginning. We are a digital agency called Monday and we work on Customer Experience Transformation. You may not have heard of us, we are the ones working behind the scenes. But we guarantee that you’ve used some products that we designed.

In 2017, Full Fabric a company that provides hands on experience in higher education technology hired us to help them transform and design their website into a polished client acquisition platform. As we always do, we started meeting with our client and invite him to be a part of the team. To truly know your clients needs and their product there as to be a 2 ways communication and partnership.

We did their new user experience, built their new website, iconography and visual representation. After a few tweaks and under 8 weeks the project was done.

In July 2017 the site was live and after just one month on the air Full Fabric already had increased their users by 43% and their sessions over 38%.

Once again our customer experience transformation made what it was intended to, create value to our client in terms of their website.

Let’s talk about some specs

It looks different. In a market over crowded, we had to find a way to identify Full Fabric easily. Working with their vibrant blue combined with pure white and of course white space we gave them a pro look with a friendly approach and a easy recognized image.

Natural and intuitive explanation

Being a huge platform with different solutions we needed to show them in a approachable way and how easy they are to be used. We created simple illustrations so everyone could perceive the benefits of Full Fabric. Our intention was always to show how beautiful and user-friendly Full Fabric interface is.

Maintenance & Growth

So what comes next? After the conclusion of the project we are in this moment working on maintenance & growth of Full Fabric. But why? Because no project is always finished, the market is on constant changing and we are working with Full Fabric on continuously perfecting their website.

So has you see, our secret sauce is no black magic stuff. Sure it’s hard to create and combine all the ingredients, but it all resumes to on simple sentence: work together and you can accomplish the very best.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Michael Nunes

Chief Creative Officer  @ Monday 

Meet Michael 

Outros artigos de Michael Nunes

Major mistakes designers do when sending their CVs

So, if you’ve not heard of empathy, this is the ability to understand and identify with another person necessities, like their goals, emotions and motivations in life.

To design great experiences, the best companies effortlessly search for empathy insights to understand their audience. For designers, empathy provides a unique purpose to create better design decisions.

By practicing empathy (and with this I mean indulging yourself in the context of the user/target) we can collect crucial information and objectify what are the key points we need to create a successful experience and product.

For designers, empathy provides a unique purpose to create better design decisions.

Want to try this? You need to use these 3 exercises together. So let’s get that empathy on board 🛥️

• Look at what people do
• Try putting yourself on their shoes
• Ask people to participate on your project (ask them for feedback, don’t be stubborn ask for information)

Do you still doubt the necessity of using empathy in our design process?

When we create a website/app/platform we are creating experiences for a user, and those experiences only work at their highest level if they are made with a purpose. Imagine yourself planning your summer trip. You first start analyzing where you want to go. Then your next step is talking to friends who were recently traveling, you ask them about their experience, where and when they went, and why they went in that specific date, etc. However, for most people that’s not enough 😉 we need to browse the internet and know more about their trip, so we can get even more inspired.

But why do we do this?

We do this to create, base on the experience of others an even better experience.

Using empathy on design process we create a similar experience. In order to design products and services we need to learn about people and the objective they have, only then you can understand what they need to perform their task. When you learn about your audience on a subjective level, you can understand what their needs are and what they feel when they accomplish them.

For designers and design thinkers empathy is allowing the real understanding of people’s needs and emotion, making it possible to create better and successful solutions.

When you learn about your audience on a subjective level, you can understand what their needs are and what they feel when they accomplish them.

So, never forget, empathy enables the creation of great products such as the first iPhone and, not using it, leads to a much less successful outcome, like the webcam covers. Did anyone ever bought one of these covers?! I prefer using a regular sticker 😉

https://youtu.be/UzPMMSKfKZQ

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Michael Nunes

Chief Creative Officer  @ Monday 

Meet Michael 

Outros artigos de Michael Nunes

Monday presents: A customer experience transformation for Full Fabric

To discover company’s real needs, one needs to take the time to understand them. There’s no shortcut for meaningful projects and some projects need specific tools for the job.

For some, it’s considered a luxury to stop day-to-day activities. However, others will know that one session can make you move three times faster and most importantly more wisely.

It’s worth the time to stop and be conscious enough to invite your client to reflect on its own business. You can learn about their business and you’ll also be enhancing collaboration from, potentially, meeting one (briefing meeting).

At Monday we believe in this approach and we are starting to test it so we can apply it internally. For a small test-run, we challenged ourselves to learn to use collaborative tools to inform our briefing sessions: Business Model Canvas followed by Value Proposition Canvas.

The objective behind doing a Value Proposition Map is to get to a simple sentence that summarises the real value proposition of a business through the eyes of your client, an empathy exercise which attempts to validate that you’re doing everything your client is looking for. In turn, Business Model Canvas attempts to summarise your business onto a simple canvas.

Moderation through practice

We wanted everyone in our team to be part of this test run experiment, especially people at Monday who talk directly and daily and directly with our clients.

We knew that we had to start with some kind of internal exercise first to fully comprehend the tools. After some meetings one of Monday’s founders came up with the idea: Let’s spend next Wednesday evening at a school!

Who loves to ask questions more than kids?

No one. 🙂

Quickly the idea became clear. He knew a school where it’s 7th graders were focusing on building an app. It was a national school competition ‘http://www.applica-te.com/’. Kids were already designing their app screens on paper and ideas were thriving!

This was the perfect challenge for us. For starters, kids love to ask questions, so what better to challenge to test your own knowledge than spending a few hours with the most curious people on the planet (kids)?

Plus they already had so many concrete ideas! Quickly this could become a very realistic picture of what might happen in a real meeting with a client. People love to start building something but placing them in a reflective perspective first will make the whole objective of the product clearer.

\

About the session at the school

Before we went, for preparation, we met internally and together we simplified the canvas’ areas for the kids but also for ourselves so we could keep words simple and concepts tidy.

In the afternoon we went to the school with our notes and metaphors ready.

We organised the session like this:

1. How your business/product is going to work (Business Model Canvas)

2. What will your customers want/need/feel? How will you deliver that value (Value Map)

3. A sentence that summarises the value of app for its customers. (Using short template)

Conclusion and next steps

As moderators, our job is to keep people in that space of reflection while asking the right questions to keep people motivated and we made it happen! We all got good insights and more doubts from practice. This was good to consolidate knowledge for next coming sessions. For the next steps, we decided that, as a team, we would make a solid example that all of us could relate to.

So, earlier this morning we designed our own Value Proposition Map for Monday. We are still working on it but the discussions are becoming clear insights for the future already. Quoting our founder this morning: ‘It’s great to stop and make these sessions to talk about issues that we think are not important but truly are’

Let’s see what happens next!

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Why don’t I get more visits on my redesigned website? Why have my online sales gone down after my last campaign? Why don’t I have users on my shiny new app?

The creative industry has been dancing to the beat of it’s own drum for quite some time now. The difficulty in measuring and quantifying correctly the impact of a creative strategy in the past has created a culture of service providers focused too much on the solution without fully understanding the problem. This culture no longer fits in the analytics age.

“The creative industry has been dancing to the beat of it’s own drum for quite some time now.”

Today, established and new businesses alike still need to differentiate themselves from the competition and creativity is still a necessary ingredient to do it but now more than ever we have tools to measure and analyse the digital impact of any action. This new reality warrants the requirement of an analytical explanation for the creative choices we make.

“(…) Business Model Canvas, Blueprint and analytics processors should enable us to work together with our clients (…)”

We often believe there is no room for emotion on analytical strategies and also no real data points to measure on creativity but the two sides of the coin shouldn’t be mutually exclusive. In a modern project development methodology we should use the constraints of working with the KPI’s that are vital to the businesses of our clients and use them to stimulate the development of innovative and creative solutions.

Embracing tools that provide diverse insights in our process such as the Business Model Canvas, Blueprint and analytics processors should enable us to work together with our clients to truly identify and understand the problem before we begin working towards a solution. What digital agency’s need to offer today is a process that starts by a deep understanding of the client’s value proposition to its customers and that leads to a creative and analytically sustained recommendation for the best way to communicate and capitalize it.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Do we have less and shorter meetings? Have more team hangouts?

We believe that our people make the agency and that’s the main reason we moved to Second Home Lisbon. But why? Let’s start from our energy level. To accomplish great quality work a team needs to walk into the agency, mentally strong. We always need a big boost of energy to think through complex tasks and that’s a priority for us. We could never let our clients down. Their trust is a nº1 priority, all of them deserve great work and excellent service.

Photography: Iwan Baan

 

Changing our office

By choosing Second Home as our office we’re giving our team a healthy environment, full of plants (1000 to be precise). It helps us have a sense of serenity, which leads to a better focus, culminating in a better creative work. When you ask someone to be creative, you’re effectively asking them to express themselves and take risks. It requires self-confidence and bravery.

So, with this change we elevate our beliefs that a nurturing environment where everyone feels relaxed enough to express themselves can bring great work and self confidence within a team. This is something that we gain not just from physical space but as well as the emotional space.

On top of this, in order to increase our team cultural knowledge and knowhow of new market trends we have weekly conferences. In this conferences we have a direct contact with professionals of different areas from around the world. This allows us to achieve a better global perspective from where the market is and where it’s going.

Photography: Iwan Baan

Living in a multi-cultural world

Another point is diversity. Being surrounded by different people from different areas and different parts of the globe means knowledge. We gain knowledge from our ecosystem. Making us more able of achieving even higher work quality.

Photography: Iwan Baan

Healthy mind healthy body = Happy life

People need to be mentally and physically healthy to achieve good and better performance. So, we have Yoga and Pilates classes and every team member as the opportunity to work their flexibility (well, some better than others, of course ehehe). We all know how bad it does for us being sat down for long strait hours. So, nothing better than having our class right here.

Photography: Iwan Baan

Welcome changes

Encourage change, and then embrace it. We try to always be open to changes and we let it happen organically when it feels right. Just because something was right in a certain way once, it doesn’t mean it should stay that way forever. We live in a world of constant changes, so the best way is to feel the flow and never be afraid of evolution.

Embrace friendship

Last, but not least, we want to talk about team’s companionship. At Monday, we make our best efforts to welcome every new member to this second family. The older ones have the principle to help and guide the younger members to a happy and friendly atmosphere.

By working in a healthy work environment, we know that each one of us will be even more eager to deliver outstanding quality performance.

Oh, and there’s always friendly competition to make us do that evil eye stare and evil laugh, like healthy lunch competitions (view it as an example, we don’t do this kind of stuff… really…). Yeah, we know that for some this may be a silly game, but take it as an example of how simple diversions can strengthen a team’s unity. And this kind of games can create a continuous inner competition that will result in better projects. We see it in our team and, further on, we see it in the continuous improving quality of our work.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Michael Nunes

Chief Creative Officer  @ Monday 

Meet Michael 

Outros artigos de Michael Nunes

Empathy: Let’s improve design by creating empathy with consumers

When it comes to design we all know that flat is a design thinking that will stay for some good years.

In terms of design, we’re seeing a bigger concern in keeping only what matters. With an aesthetically clean and simple to use design, we can highlight the displayed information and make it easier to access and navigate, regardless the device used.

Indeed, it’s good to see some of Ludwig Mies Van Der Rohe “less is more” teachings put into practice. Of course, many will strongly oppose these ideals but, when we analyze the market, we notice that most brands and companies (in apps, websites, packaging, advertising…) are trying to reach us through a wrong approach, almost shouting at us with as much information as they can. And that’s why Flat Design 2.0 is calling our attention! It puts some so-called truths aside and give us space to breathe.

But we shouldn’t forget that every project has its own specifics. Minimal and flat are not always the best answer, such as in mobile apps for older users, who are more familiar with texturized patterns and descriptive icons, since they aren’t so used to these new tools. With that in mind we have to approach each project as unique, analyzing and studying the target behind every specific project.

Let’s see some of the pros and cons of using Flat Design 2.0

PROS

• It embraces the multi screen sizes, making it extremely adaptable in responsive websites;
• Removes all unnecessary elements so users can focus their attention to the important stuff: content;
• Removes unnecessary elements that can slow down the loading of information, creating faster websites and also helping users in terms of mobile internet traffic usage;
• It’s easy to work on transitions and animations.

CONS

• If not smartly and carefully used, flat design can end up being generic and not creating the wow factor as it should;
• It can limit designers by creating only simple schemes of color, shapes or iconography, not thinking outside the box when they need.

 

As some may know, a part of Flat 2.0 was studied by Google Material Design. This study has numerous and interesting features and one of the most interesting is z-axis.

“The z-axis is perpendicularly aligned to the plane of the display, with the positive z-axis extending towards the viewer. Every sheet of material occupies a single position along the z-axis and has a standard 1dp thickness, equivalent to one pixel of thickness on screens with a pixel density of 160.

On the web, the z-axis is used for layering and not for perspective. The 3D world is emulated by manipulating the y-axis.” — Google

Let’s imagine a sheet of paper that can expand, reshape, split or even fuse with another sheet of paper as we want. As paper in real life we can stack one on top of the other. With the z-axis when you levitate one of the sheets a shadow appears, creating a simple but helpful skeuomorphism giving an impression of dimensional planes.

Conclusion

Good design has the need to improve year after year to enhance the users experience and that’s why flat design evolution led us to Flat 2.0. It maintains the same clean and minimal approach but creates a better user-friendly experience. Basically flat websites are great to navigate through all devices, they load faster, so you wait less on loading screens, and the contents are well organized. We don’t need to use flat or minimal design everywhere, but it’s important to understand the thinking behind this design approach that can help us achieve better and higher standards when properly used.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Michael Nunes

Chief Creative Officer  @ Monday 

Meet Michael 

Outros artigos de Michael Nunes

How to increase our team’s productivity, encourage dedication and build a company culture?

Building a site nowadays is so much more than create a simple web page. The needs are limitless, making us rely on different tools that can help us validate the steps we take and the project’s quality. When you have many projects needing your attention and time, you need these tools to help you deliver an outstanding work in the less amount of time possible.

The main purpose of this article is not only name some essential features you need to know when creating a website, but also share some of that tools.

Essential Features

Accessibility

This feature is considered the basis of a good project but sometimes gets neglected.

The World Wide Web is nothing more than a huge data base that has to be accessible to all, even users who need Assistive technology to access digital content. When we make it right, we increase the project’s quality and relevance, and the platform’s reach.

To evaluate accessibility:

• Check the markup (HTML, XHTML) of the web documents:

http://validator.w3.org

• Check links and anchors in web pages or full web sites: 

http://validator.w3.org/checklink

 

Design

As noted here by Michael Nunes: “A good design is one that works”.

Once upon a time people used only their desktops to access the internet. Now we can’t seem to live without our mobile phones and tablets. So it’s important that all websites are responsive, able to adapt to all screen resolutions. A mandatory feature for what is considered a good design.

To test responsive web design:

• Online Media queries tester: http://beta.screenqueri.es/
• For test on Android devices in chrome app: https://goo.gl/2qfWhD
• For test on iOS devices in Safari app: https://developer.apple.com/safari/tools/

Performance

Today, a website’s performance is absolutely essential.

We don’t like to wait. We don’t want to wait. We’re not going to wait. That’s how users perceive their World Wide Web experience nowadays. So websites need to load faster, otherwise windows are going to be shut.

And that’s not only important for users, but also for search engines, as Google points out.

Advices to improve a website performance:

Optimize the images

• Remove metadata with an app like codeKit, reducing the image’s weight;
• Use the image in the right size for the purpose;
• Adapt the right type of image to the goal and always optimize based on quality vs. quantity.

Reduce the most HTTP requests you can:

• Combine CSS and JS file whenever possible;
• Make it mandatory to use sprite images.

Whenever is possible choose texts over images to decrease the number of HTTP requests.

Cluster and minify Scripts and CSS to remove unnecessary information. By getting them lighter you’ll be optimizing them and reducing the number of HTTP requests as well.

Use a cache system whenever possible to cut considerably the amount of requests made to the server, when someone’s accessing the website.

Validate the website’s quality response in terms of performance:

• Get a report about the quality of your website’s content: https://developers.google.com/speed/pagespeed/
• Optimize images for a best result: https://imageoptim.com/mac
• Group and minify JS/CSS files and optimize images: http://incident57.com/codekit/
• Task Runners: https://www.npmjs.com/package/gulp and http://gruntjs.com/

SEO

The right SEO helps the website getting more visibility on search engines which will increase the number of accesses. It’s important to verify SEO and get possible problems corrected before the website is launched.

With a tool like VARVY you can analyze the entire project and determine its quality. The tool will give you a report with all flaws pointing how to correct them. It evaluates all points herein and provides a list of best practices to improve a site’s quality.

There’s a Chrome extension to help validate all this points more quickly: https://chrome.google.com/webstore/detail/web-developer-checklist/iahamcpedabephpcgkeikbclmaljebjp.

The following website is also useful to use as a check list: http://webdevchecklist.com/

To build a great website there’s so much to pay attention to but, once you get your checklist organized, it will be easier for you to achieve optimal results. Pay attention to all the details to deliver a website that fulfills the briefing and exceed all expectations.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Designed to handle every type of projects, Git is a free and open source distributed version control system widely used for software development. Easy to learn and having a tiny footprint with lightning fast performance, Git features cheap local branching, convenient staging areas and multiple workflows.

Summing up, Git is basically about composing and saving snapshots of the project and then comparing and working with those snapshots. This will be your basic workflow, most of the time:

1) You will use git add to start tracking new files and to stage changes to already tracked files;

2) Also, you will use git status and git diff to see what has been modified and staged;

Finally, git commit to record your snapshot into your history.

Best Practices to Write a Good Commit

A good commit is fundamental for numerous reasons. It stores the current contents of the index along with a log message from the user describing the changes. It’s important to write it correctly, once it will inform your colleagues about what you are doing, how and why, either it’s a silly bug or just a fresh Monday morning.

According to Chris Beams’ outline, to write a really good commit you need to:

· Separate subject from body with a black line

· Limit the subject line to 50 characters

· Capitalize the subject line

· Do not end the subject line with period

· Wrap the body at 72 characters

· Use the body to explain what and why vs how

The most important point above is the last one. You must know exactly what you are doing, why you are doing it and how you are doing it. If you take time to reflect about this three questions, you will end up with better knowledge of your solution and analyse if it is the best one for that particular problem.

 

For example:

> git add readme.txt js/submit.js

> git commit -m “Patched validation form when submitted

>

> This was happening when clicking on the save button. I made the fix

> on submit event because it is the proper place to handle/listen

> submit event.”

At Monday, when arriving in the morning, the first thing our developers do is stash save things on our git locally, pull from Branch Development and, then, apply stash things up to continue programming. This is our normal day and here’s a little checklist step by step:

1. First Stash.

> git stash save

2. Pull from your development branch

> git pull origin development

3. Then, apply your development

> git stash apply

Then, you are ready to continue your work.

Every Git repository needs, at least, three types of branches: Development, Production and one for each Bug or Featured.

The Development branch is your special place and where all the magic happens, also known as “Staging” or “QA”. When a bug appears, you should make a branch with a specific name like “Bug-#094” or “Bug-Submit-Handler”. After fixing it, you need to merge into the Development branch. After passing all the tests, then you can push into Production Branch.

Summarizing, Git is one of the best tools to work as a team, as it is powerful, easy to use and, for advanced users, a complex tool to make another workflow to handle all types of situation.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

A good design is one that works. With this in mind, Monday claims that projects should have more than just an attractive layout. Above all, it is important to focus on its usability and user behavior patterns.

(…) putting content on a wrong area of your website will have great impact (…)

Let’s see the rule of thirds. The user’s focus of attention is divided into 3 stages. First, his gaze goes to the top left area. It’s in this section that about 41% of users immediately direct their look. It’s the ideal place to put the logo or crucial information for a direct contact.

 

Then, the area to where the eye goes is bottom left. About 25% of users follow this display pattern. Only after these areas, the eye moves to the right side, from top to bottom. It is noteworthy that only 15% of the eye attention focuses on this part of the screen. It’s extremely important to consider the content that is placed here because it runs the risk of going unnoticed and, thus, lose an interaction. Summing up, putting content on a wrong area of your website will have great impact on its interactivity and usability.

(…) it is essential to consider the natural stopping points while visiting a website (…)

The rule of thirds has a higher incidence in the homepage. It’s in the website’s entry page where the first and most important information will get the user’s interest to stay on our website, create an emotional connection and / or increase the probabilities of making a purchase, depending on the type of service we are promoting.

Therefore, it is essential to consider the natural stopping points while visiting a website in order to fulfill two purposes: a satisfied user, even if only subconsciously, and a happy client to have achieved the objectives for which he hired us.

Thank you for reading

We really do want to hear from you! Get in touch

Monday is a full service digital and interactive agency based in Lisbon. Weʼre a team of designers, builders & thinkers who craft digital experiences. Clients include: Snickers, Red Bull, Twix, Philips, M&M’s

Michael Nunes

Chief Creative Officer  @ Monday 

Meet Michael 

Outros artigos de Michael Nunes

Flat Design 2.0: The design thinking behind its evolution