Finding the way to true belonging
How we helped EDP rethink their digital communities
Expertise
Strategy
Validation
Workshop Facilitation
Community Management
Platforms
Digital
Deliverables
Recommendation reports and community management
Details
EDP’s virtual communities arose from the necessity to tackle the knowledge gap between the different regions where teams operate. The general idea is to bring teams together in a virtual space and, whenever possible, in a physical space so that members can share good practices, ideate, and exchange know-how — always having a specific digital subject matter.
In order to achieve this, the first nine virtual communities were created, a space where teams could discuss technical themes that mattered to them: such as ideation, co-creation, and Design Thinking.
Briefing
How can we raise awareness and engagement between VC members and the product, while also stimulating experts/boosters in being active and leading more initiative and content sharing?
Monday then created a value proposition that would attract VC members to engage with the communities, supporting their evolution and EDP Group’s growth, incentivizing proximity and exchange between the community, solving real problems in their day-to-day operations.
Methodology
The first phase consisted of Strategy, Inspiration, and Ideation.
Immersing in the Virtual Communities, data analysis, interviews, Value Proposition Workshops (one per community), and Brainstorming Sessions.
The Immersion phase happened right at the beginning of the project, with our team working in loco at the EDP offices (when it was still possible), stimulating an informal interaction through, for example, community showcases and meetings with the boosters; as well as with the onboarding of our team in the Microsoft Teams platform.
This last step was crucial for us to analyze all of the information where the VCs were happening, thus creating a sense of proximity with the members and the sharing of our know-how and knowledge about Design Thinking.
The Inspiration phase was all about gathering insights with the members and DGU itself — their necessities, desires, hopes, etc. — through individual interviews and collective Value Proposition workshops (remotely, due to the beginning of the pandemic).
These workshops were fundamental: they provided collaboration, discussion, and debate, and a space where people could share their vision with digital post-its and share them with the group.
“This workshop was when I felt like I belonged to a community for the first time.”
Outcomes
Through Design Thinking, we significantly improved the community’s success along the process: more engagement, sense of belonging, and enthusiasm to make them grow.
In conclusion, we came to find that the members value the purpose of these communities, showing great enthusiasm in sharing their vision and ideas towards the ultimate goal of building a strong community. In the same way, the members acknowledge their contribution in making a positive change in EDP’s culture, not only digitally, but also through collaboration and without hierarchies.
— What changed, in numbers:
Interviews covered all members of the communities, different geographies (Brasil, Spain, Portugal, USA), business units, and types of members.
The nine Value Proposition Workshops had a total attendance of 63 members.
The two Brainstorming Sessions had a total attendance of 30 members.
In the beginning, there were 155 members in the communities, and that number grew up to 277 members after the beginning of the project.
From January to September 2020, the number of active members peaked at a total of 7329 people interacting with the multiple community channels, and with a sharing total of 414.
“[All of the work] gave strength and meaning to the communities, and they are truly important.”
What EDP gained with us
— The members of the VCs started to acknowledge the main reason why they were involved in the first place, their roles, and participation goals
— Increase of promotion of the VCs in official channels, largely because of the enthusiasm shown by their members and the increase of participation
— Bigger reward and sense of belonging by the members
— Acknowledging the value added by the communities to members’ professional and even personal lives
— Excellent community building and community managing work: more interaction, motivation, and proximity
Águas de Cascais
Business consulting , Experience Design
Guloso
Business consulting , Experience Design
