Redefining the
Guloso experience
How we helped a historical brand come into the digital world
Expertise
Business Consulting
Design and Interaction
Development
Platforms
Web and Mobile
Deliverables
Business Model
Value Proposition
UX/UI and Development
Strategy based on market needs
We helped Guloso find and build their strategy based on market needs instead of internal assumptions
Details
As a strategic partner, Monday helped Guloso’s brand evolve from a traditional business to a global digital leader. Our work spanned from digital, product strategy and supporting the company as it expands its presence into new industry directions.
Briefing
Guloso came to us looking to build the future of their digital home. They wanted more than just a platform. The desire was to grow awareness of the brand’s values and create a better digital experience for this beloved Portuguese brand.
Co-creation approach
Guloso became a valuable partner, providing insights for the project’s needs.
What Guloso gained with us
A compelling story
Our primary challenge was to create a storyline that would build or trigger customer’s memories about the story behind Guloso.
Standing out from the competition
The misconception around tomato sauce needed to be erased, and the goal was to show that Guloso only works with 100% natural products.
We got to the problems that communication needed to solve.
How we stood out from the competition
Our approach to Guloso’s needs:
Conducted several workshops and consulting sessions to understand the business context and problems to be solved
Defined a new strategy and developed a more daring strategic plan for the communication
Created a UX Strategy guide to address the main insights to design the new website
“Throughout the process, getting to know the brand was crucial to the success of the website’s redesign.”
Michael Nunes
Creative Director at Monday
GoldNutrition
Experience Design
Águas de Cascais
Business consulting , Experience Design
