NAU Hotels: the branding behind the brand

Bringing to life the power of leisure and enjoyment

Expertise

Strategy

Branding

Platforms

Brand

Deliverables

Brand Strategy

Brand Design

More than a hotel group

A strong brand is born from investment, dedication, and know-how of a solid, dynamic and prepared team.

Details

Monday created the hotel group’s brand identity with an intense strategy and analysis prior to the designs. To support the new brand’s launch, we designed a wide variety brand materials, from signs and roll-ups to flyers.

Briefing

NAU Hotels & Resorts is anchored on a strategic link between digital and physical, respecting all steps in the hotel industry. The ambition to be a distinct operator required a new brand identity and image for the group.

Inspired by tradition

Influenced by Portugal’s history and its strong connection to the sea, the logo is based on the sails of a vessel which leads to the discovery of new places. We wanted to emphasize the values of elegance, sobriety and harmony through the combination of elements and color choice. The font was designed exclusively for the group, creating a distinctive brand image.

“Throughout the process, getting to know the brand was crucial to the success of the website’s redesign.”

Michael Nunes

Creative Director at Monday

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Improving people’s lives with Accor hotels

Designing an interactive and dynamic e-learning platform for staff

Expertise

Design and Interaction

Development

Platforms

Intranet

Deliverables

UX/UI and Development

Details

MGallery by Sofitel is a boutique hotel collection that belongs to Accor Hotels, one of the biggest hotel groups in Europe. We developed an e-book for iOS, Android and Web, exclusively addressed to internal training and with offline access.

Briefing

Our goal was to give access to interactive and dynamic content, allowing a remote connection to the corporate environment.

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A modern approach to
e-commerce

Paving a new road to a healthy e-commerce experience

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX/UI and Development

Details

GoldNutrition was looking for a partner to build their new digital home. They wanted to better connect with their consumers and to build a better visual brand presence. The underlying desire was to grow its user experience and have a full e-commerce experience.

Briefing

GoldNutrition’s goal is to create quality products that fit life any time, anywhere in the world. Our work with GoldNutrition began by understanding their values and how they wanted to impact the world. It all starts by innovating, building trust, quality products and having a close relationship with consumers.

The paradox of choice

We gave consumers an easy and quick way to choose what they needed. We wanted to eliminate any struggle to make a decision.

To rebuild GoldNutrition’s website we needed to understand what the brand needed, for the site to incorporate its design and style. The result was a website focused on enhancing both content and the brand voice.

What Gold Nutrition gained with us

  • UX based on user emotional moments

    Our primary challenge was to create every user flow to capture the real touchpoints for the overall experience. Building upon this the UX Copy architecture.

  • Mixing aspirational with purchase content

    Mixing aspirational with purchase content. To enhance the purchase decision we presented users with athletes opinion in crucial UX areas.

  • Design system to enhance their communication.

How we stood out from the competition

Our approach to GoldNutrition’s needs:

  • Defined UX strategy upon the paradox of choice: what do users need to know?

  • Conducted user moments UX tests to predict how Goldnutrition’s touch points would impact user behavior

  • Built and studied user personas to better define the UX strategy

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Helping Portugal Trails to gain more revenue

A contemporary design that combines visual harmony with a functional approach

Expertise

UX Strategy

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX/UI and Development

We came up with a contemporary design that combines visual harmony with a functional approach

Details

Portugal Trails® is a platform for tourist itineraries that offers a unique, comprehensive and personalized set of services to tourists all over the globe. With 20,000 monthly users, Portugal Trails allows people to discover Portugal and Spain.

Briefing

Portugal Trails approached Monday to design their new mobile app. Our method based on business design and experience design principles enabled Portugal Trails® to have a new visual experience.

With the user always in mind, our team created an intuitive and clean composition to make interaction effortless. Focusing on this allows easy interactivity for non-tech users too.

A true authority on user experience

With the user always in mind, our team created an intuitive and clean composition to make their interaction effortless. With this focus, we can provide an easy interactivity for non-tech users.

In the end, by representing complex forms into approachable and easy to read schemes via clean design methodology, we could improve the user experience from tourists all over the world.

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Creating a fun cliff diving experience with Red Bull

Dive into the website of the year

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX/UI and Development

Details

The Red Bull Cliff Diving World Series, established in 2009 by Red Bull, is an annual series of cliff diving events which only a limited number of competitors can take part in.

Briefing

Monday was invited to create the official website for Red Bull Cliff Diving Azores 2015 to communicate the event to Portuguese audiences.

To make it fun and dynamic, we developed the Dive Face campaign where Red Bull fans could support and participate in the Dive Face GIF contest.

With more than 47,000 visits, the Dive face platform earned us Website of The Year 2015 on Prémios Sapo.

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Tasteful experiences start with Fado & Food

The perfect combination of fado, food, and design

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX/UI and Development

Briefing

Fado & Food is one of the most well-known and prestigious groups of Lisbon’s fado houses. They realized that to reach worldwide, they had to invest in their digital presence.

More than a restaurant

Our analysis showed that the group needed a new layout that could represent the space and atmosphere of each restaurant while maintaining the cohesion of the brand. It needed to effectively convey the inspirations from the tradition of fado and Portuguese culture. Special emphasis on online booking was also essential.

A true authority on user experience

Monday was responsible for the strategy, development and implementation of the project, which included the redesign of Adega Machado, Café Luso and Timpanas’ websites.

“We gave managers total control over reporting with a minimalistic design that helps numbers and relevant info to truly stand out.”

Michael Nunes

Creative Director at Monday

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Making traveling more delightful with Flugg

Find your luggage anywhere, anytime with your smartphone

Expertise

Branding

Design and Interaction

Development

Platforms

Brand

Web and Mobile

Deliverables

Brand design

UX/UI and Development

Briefing

Whether it’s business or leisure, Flugg will improve any trip. Easy to use and update, Flugg is a travel saviour app that will help you to keep an eye on your luggage with a QR code.

The best companion for every adventure

We love to take a chance on digital, to show results and to present appropriate solutions for each client. To make things better, we have to start from the inside and that it was how Flugg was born.

  • #E7F1F9
  • #85B9E9
  • #659FDF
  • #4D89D5

Our approach

Following the trend of mobile growth and apps, Monday and its partner Cherry Top developed an app that helps you locate your luggage through a simple QR code.

To reach its audience, Flugg needed a visual identity that inspires confidence and simplifies everything that might be tricky when it comes to QR codes. An expert on long flights, Monday developed all the branding, mobile app design and website, incorporating the QR system and all the visual content elements needed for hassle-free travelling.

“We gave managers total control over reporting with a minimalistic design that helps numbers and relevant info to truly stand out.”

Michael Nunes

Creative Director at Monday

How we stood out from the competition

The experience you give your customers through online channels is key to your success. We help you transform that experience and turn it into your most valuable asset.

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A unique way to grab Snickers

Making the product the number one focus point

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX, UI and Development

Digital Strategy

If you’re not you when you’re hungry, you need Snickers

Details

Snickers is world’s best-selling chocolate bar and this global brand needed a spotless Portuguese website. We delivered an easy to navigate, dynamic, young and interactive website, while making the product itself the number one focus.

Briefing

The challenge of working with a big brand like this is the desire to create a different and attractive communication. Our main objective was to never lose the visual characteristics, regardless of the campaign that was presented on the website.

A strong connection with fans

We aimed to keep the product at the heart of the project and focus on the target. By putting our plan into action, we were capable of encouraging exploration on a simply designed responsive navigation to make a direct and accessible product communication.

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Telling a delicious story
with Twix

Encouraging exploration to discover the different sides of Twix

Expertise

Design and Interaction

Development

Platforms

Web and Mobile

Deliverables

UX, UI and Development

The perfect combination for the two sides of Twix

Details

With a creative story, Twix wanted to show the world its two chocolate bars. After several fights between both sides, there was a need to impose a choice: which is your favorite? And with the will to expose their equal inequalities, we launched a divided website that is united by the flavor!

Briefing

The brand needed a fun and young website that would integrate the international campaign. Monday added usability. The user navigates through an animated website that is adapted to different devices in an intuitive and fun navigation.

Two sides to the story

We developed different elements for each side, integrated in a dynamic and fun way, to enhance communication of the brand and create a distinctive and engaging website. On mobile, the user can navigate between the left side and the right side. This way, all the contents are clearly divided, but we kept the experience fun.

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