Redefining the
Guloso experience

How we helped a historical brand come into the digital world


Business Consulting

Design and Interaction



Web and Mobile


Business Model

Value Proposition

UX/UI and Development

Strategy based on market needs

We helped Guloso find and build their strategy based on market needs instead of internal assumptions


As a strategic partner, Monday helped Guloso’s brand evolve from a traditional business to a global digital leader. Our work spanned from digital, product strategy and supporting the company as it expands its presence into new industry directions.


Guloso came to us looking to build the future of their digital home. They wanted more than just a platform. The desire was to grow awareness of the brand’s values and create a better digital experience for this beloved Portuguese brand.

Co-creation approach

Guloso became a valuable partner, providing insights for the project’s needs.

What Guloso gained with us

  • A compelling story

    Our primary challenge was to create a storyline that would build or trigger customer’s memories about the story behind Guloso.

  • Standing out from the competition

    The misconception around tomato sauce needed to be erased, and the goal was to show that Guloso only works with 100% natural products.

  • We got to the problems that communication needed to solve.

How we stood out from the competition

Our approach to Guloso’s needs:

  • Conducted several workshops and consulting sessions to understand the business context and problems to be solved

  • Defined a new strategy and developed a more daring strategic plan for the communication

  • Created a UX Strategy guide to address the main insights to design the new website

“Throughout the process, getting to know the brand was crucial to the success of the website’s redesign.”

Michael Nunes

Creative Director at Monday


Experience Design

Águas de Cascais

Business consulting , Experience Design

Want to see more? Check our work